भाषा बदलें: हिंदी में
Online and Offline Marketing Hospitals, like any other business, need to market themselves online as well as offline to attract footfall. Facebook, Google etc. are prime examples of online marketing – they even provide advanced tools for measuring conversion, ROI etc. for digital services being promoted. For brick-and-mortar service like healthcare, however, it is difficult to automatically close the loop. Read More …
Outpatient Services Although majority of a hospital’s revenue comes from patient-admissions, the OP department acts as a funnel into In-Patient services. OP Services typically offer a range of diagnostic and imaging services to the patients, apart from in-house pharmacy in some cases. 45% of prescriptions have investigations advised on them with an average of 3.6 tests per prescription. A large Read More …
Engaging and Retaining Expecting Mothers Maternity hospitals succeed on how best they can engage expecting families for providing quality care services. Hospitals need to act pro-actively to their needs. And losing them mid-way will be a big loss for the hospital. Not just loss of customer, but it also leaves underlying issues unresolved. Hospitals mostly rely on feedback from their Read More …
Hospital IP Revenues Successful hospitals get up to 65% of their revenue from approximately 18% of their patients. Most of this is coming from IPD services. Imagine a hospital losing 5% of these high value patients to competition. Would not that lead to loss of up to 20% of total hospital revenue? I am sure hospitals must have thought about Read More …
