Targeted Marketing of OP Services

Outpatient Services OP Services in a hospital typically offer a range of diagnostic and imaging services to the patients. The out of pocket expense for these can range from few hundred rupees to tens of thousands. From time to time, the hospital may also offer incentives in the form of discount etc. to attract the patients to avail the services.         Read More …

Smart Footfall Analysis for measuring ROI on Marketing

Online and Offline Marketing Hospitals, like any other business, need to market themselves online as well as offline to attract footfall. Facebook, Google etc. are prime examples of online marketing – they even provide advanced tools for measuring conversion, ROI etc. for digital services being promoted. For brick-and-mortar service like healthcare, however, it is difficult to automatically close the loop.         Read More …

Plugging Revenue Leakage in Hospital Services using AI

Outpatient Services Although majority of a hospital’s revenue comes from patient-admissions, the OP department acts as a funnel into In-Patient services. OP Services typically offer a range of diagnostic and imaging services to the patients, apart from in-house pharmacy in some cases. 45% of prescriptions have investigations advised on them with an average of 3.6 tests per prescription. A large         Read More …

Celiac Disease: Treatment Through Gluten Free Diet

Celiac disease Celiac Disease Celiac disease damages an individual’s small intestines. An allergic reaction to gluten is seen in the tissues that line the small intestines and this usually results in gas, abdominal cramps, bloating, weight loss, and/or mineral and vitamin deficiencies. Symptoms of celiac disease can include bloating, gas, diarrhea, weight loss or gain, constant fatigue or weakness, headaches, infertility, depression         Read More …

Predict Leakages of Expecting Mothers Pro-actively Using AI

Engaging and Retaining Expecting Mothers Maternity hospitals succeed on how best they can engage expecting families for providing quality care services. Hospitals need to act pro-actively to their needs. And losing them mid-way will be a big loss for the hospital. Not just loss of customer, but it also leaves underlying issues unresolved. Hospitals mostly rely on feedback from their         Read More …

Predicting Admissions from OP Patients Using AI

Hospital IP Revenues Successful hospitals get up to 65% of their revenue from approximately 18% of their patients. Most of this is coming from IPD services. Imagine a hospital losing 5% of these high value patients to competition. Would not that lead to loss of up to 20% of total hospital revenue? I am sure hospitals must have thought about         Read More …

Depression: Treatment Through Talking Therapy and Antidepressants

Depression Treatment 1 in every 7 person will experience at least a short period of depression at some stage in their life. Depression Treatment Treatment will help you recover faster from depression. The two main treatments are talking therapy and antidepressant medicines. Both treatments together is often the best way to treat depression. Talking therapies aim to treat depression by helping change         Read More …

HIV Home Care for Long and Healthy Life

HIV Home care HIV Home Care You can improve your overall immunity With HIV home care, which is extremely necessary when you are suffering from HIV. You may be disappointed but there are no curative home remedies to AIDS. HIV Home care for AIDS mainly refers to the preventative measures employed to keep this deadly disorder away. Preventing infection, proper nutrition and physical         Read More …

CD4 Count and its Correlation with HIV

CD4 count What are CD4 Cells? CD4 cells are white blood cells that play an important role in the immune system. Your CD4 cell count gives you an indication of the health of your immune system, your body’s natural defense system against pathogens, infections and illnesses. CD4 cells are sometimes also called T-cells, T-lymphocytes, or helper cells. CD4 Count A CD4 count         Read More …

HIV Infection and its Different Stages

HIV infection HIV infection advances to the forward stage if not treated, overwhelming your immune system and getting worse over time. By using HIV medicines (called Antiretroviral Therapy or ART) consistently, you can prevent HIV from progressing to AIDS. ART helps control the virus so that you can live a longer, healthier life and reduce the risk of transmitting HIV to others.         Read More …