Targeted Marketing of OP Services

Outpatient Services OP Services in a hospital typically offer a range of diagnostic and imaging services to the patients. The out of pocket expense for these can range from few hundred rupees to tens of thousands. From time to time, the hospital may also offer incentives in the form of discount etc. to attract the patients to avail the services.         Read More …

Smart Footfall Analysis for measuring ROI on Marketing

Online and Offline Marketing Hospitals, like any other business, need to market themselves online as well as offline to attract footfall. Facebook, Google etc. are prime examples of online marketing – they even provide advanced tools for measuring conversion, ROI etc. for digital services being promoted. For brick-and-mortar service like healthcare, however, it is difficult to automatically close the loop.         Read More …

Plugging Revenue Leakage in Hospital Services using AI

Outpatient Services Although majority of a hospital’s revenue comes from patient-admissions, the OP department acts as a funnel into In-Patient services. OP Services typically offer a range of diagnostic and imaging services to the patients, apart from in-house pharmacy in some cases. 45% of prescriptions have investigations advised on them with an average of 3.6 tests per prescription. A large         Read More …

Air Pollution – the Tax on City Life

air pollution Air pollution is making news again and it will get more coverage as the winter progresses. It generally starts around Diwali every year. Diwali the festival of lights – sadly, has been reduced to a festival of smoke and noise! Air Pollution Making News Particulate Matter tied to rise in Arthritis Symptoms Recent study from AIIMS, New Delhi reports heavy         Read More …

My Fight Against Flab – IV Eating-Right

As I mentioned earlier, I have been reasonably active through the years. The weight-reduction too has been proportional to the sustained workout intensity. I always enjoyed good food and saw no reason to curb the enthusiasm if I was exercising regularly. Over the passing years I have realized that my body is getting more stubborn and it is simply not         Read More …

My Fight Against Flab – II Exercising Often

Exercising regularly has tonnes of benefits, no doubt you have heard. If you do not exercise at all, then first you should read about dangers of being a couch-potato. But how do you handle yourself when you understand the benefits but other things get in the way! Being in the Zone My body is such that I feel less hungry         Read More …